Over the past 15 years, nonprofits across Canada have become much more sophisticated in how they reach out to potential donors and the general public. One area in particular that has seen a real evolution is PSA's, television ads, and video campaigns. Originally, nonprofits just put their toe in the water with PSA's, often using donated ad spaces and pro bono professional services. But in time, more and more nonprofits stepped up their advertising campaigns, creating slick, professional, and often award-winning videos that got television airplay across the country. In recent years, the advent of online video sharing sites
has made it even more enticing for nonprofits to create video ads that stand out from the crowd as they try to become that next viral video sensation.
In honour of these
creative and compelling campaigns, we've compiled a list of 15 great nonprofit ads in Canada.
