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Communications/Media Relations


Articles are arranged in reverse chronological order.

Why stories can change the world
Five simple steps to ensuring stakeholder buy-in
Stories create the connections necessary for social innovation
We don’t need more information
How to avoid repeating mistakes
Why narrative and your brand are inseparable
Digging into eNewsletters
Don’t let the facts speak for themselves
Communications audits: How effectively are you communicating?
Social media is not the new panacea
Meetings: A necessary evil
Using your networks to get your key messages out there
Making it stick: Viral e-mail campaigns
Just like sticks and stones, words can hurt you!
"They Say" -- who are "They?"
Public engagement and the Internet: The message and the medium
Candor is essential in public relations
Public engagement and the Internet: Know your audience
Public engagement and the Internet: It is not about blogs
Managing the PR emergency before it happens
When bad press happens to good people: Tips for survival and recovery
Let their fingers do the walking: Organizing your content online
User-centric writing: It's not about you
Rules and regulations for charity newsletter publication
Navigating your content online
Content is king online
Do we still need to make the case for the web?
E-mail campaigns - Not a one shot deal
The tipping point of online communications
What is behind your front door?
Are you ready for your media interview?
Thinking from the "outside" in
Tools for nonprofit leaders: The communication plan
So, what's your story?
Cyberspace barn raising
Viral e-mail marketing
Branding change
Look into the future and find your brand
Netiquette with reporters
So you want to create an online community?
Do you have a PR Pro on board?
Brands as people-centred dialogues
Project communications in one thousand words or less
The power of a good brand story for nonprofits
E-mail campaigns and fundraising
Developing a successful e-mail campaign
Nonprofit marketing savvy: what does it take to get noticed?
Mapping key PR competencies
What happens when only the media attends your event?
Advertising: Set yourself apart from the rest
Make friends with the media
Don't forget the follow-up!
Press release myths
To V(NR) or not to V(NR)
Virtual Manners: How to achieve e-mail e-xcellence
Here's the pitch
Legislative advocacy through the media
Contacts Schmontacts!
Selecting your spokesperson
What? We have to market our website?
A reporter's code of ethics
Run a mile with a column inch: how and why to write letters to the editor
Public Relations 101
The personal touch
Now, about that press release
Piggybacking: one way to get media attention
Making headlines: How to structure a media release
Watching the news
Interviews -- live or taped
Establishing a relationship with a reporter
Are you front and centre yet? Tips for getting publicity in a media saturated world
The recipe for a news story
Back it up
Getting your articles published -- practical techniques
Getting the media to attend...again and again and again
Getting your articles published
Media tips: talking or thinking
Public relations and development --- integrating the two solitudes
Both fundraisers and public affairs staff create the culture for cultivation
How to get noticed
Get your message on the air
How to succeed in a media interview

 

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