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Fundraising Marketing


Articles are arranged in reverse chronological order.

But I hate being phoned
Viral E-mail Marketing
Viral Web Marketing
The quest for donor support from an aging population
The 12 fundamentals of e-marketing best practices
The Promotional Campaign
The Marketing Plan
Marketing Mix
Culturally appropriate and attractive fundraising initiatives
Setting Goals and Targeting Constituents
Marketing for the Nonprofit Organization - Introduction
Image Matters: The importance of branding in the nonprofit sector
Using donated services from graphic artists and printers
Properly crafted Videos with Heart can move donors to new giving levels
Affinity Cards: If you weren't among the first into the field, you'll need a special hook
Ten myths of telemarketing
Monthly donor programs --- questions to ask in advance
Monthly donor programs --- challenging the myths
Monthly donor programs --- get there first!
Discount coupon books --- the deal appeals
Members emotional ties can make affinity cards work
Reading's fun, and it makes money too
Long format infomercials work well for CCF Canada
900-Numbers: no longer just for heavy breathers
Survey-based fundraising attacked
Many dimensions to marketing planned giving programs
Fair warning: get the rights and you can't go wrong
Tabloid insert promotes planned giving
Give it to 'em straight from the heart
Six out of seven charities flunk responsiveness test
Hunches are not enough --- why it pays to poll
Get your message on the air
First impressions affect donor response
"900" numbers ring in dollars for charities
Fundraising videos --- planning for impact

Related Sections:
Cause-Related Marketing
Direct Response Marketing
Marketing Partnerships
Media Relations
Relationship Marketing
Special Events & Promotions

 

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