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Direct Response Marketing

Articles are arranged in reverse chronological order.

Spot potential direct mail donors using the three Cs of fundraising
Measure success in direct mail fundraising with just four numbers
Count your donors and your dollars in direct mail fundraising
Why new nonprofits shouldn't use direct mail to raise funds
How long are your donors?
Response rates to expect in direct mail fundraising
E-mail Donor Newsletters: Improve open rates for online fundraising success
Boost direct mail donations without asking for them
Do your donors hear voices (in your donation request letters)?
Your not-for-profit fundraising letter program has three goals
Reactivate lapsed donors with a direct mail fundraising survey
Thanking donors right: Sample thank-you letter for gift or contribution
Donation Letters: Raise more funds by thinking like your donors
Fundraising letter response rates
Direct Mail Fundraising: The pitfalls and pluses of premiums
The 12 fundamentals of e-marketing best practices
When do I get your catalogue?
So whose labels are you using?
Measure the might of your mail
Choosing a list broker the crucial element
Have you been to prep school?
New Personal Information, Protection & Electronic Documents Act poses a life and death challenge to direct mail fundraisers
Purging your house list
Thirteen reasons we love direct marketing
Converting your regular donors to EFT
Twelve must-do tips for database newbies
Ten tips on how to work with your direct mail provider
Penny-wise and pound foolish -- ignoring the basics
Renewing the relationship
Donor frequency - building strong databases with prolific donors
Donor recency - potentially your fundraising powerhouse
RFM analysis can lower costs and increase response
Building relationships with your donors
Long format infomercials work well for CCF Canada
Interactive direct mail (TM) --- the next step in direct marketing
Fundraiser's council surveys direct marketers activity, compensation
Survey-based fundraising attacked
Replenishing, increasing lists are major problems
Making more money from mail
Hunches are not enough --- why it pays to poll
Compensation survey: fundraising direct marketers
Ten points to remember when writing
The seven deadly sins of direct marketing writing
What has creativity got to do with it?
But I don't write like this ...
The little message: penny-wise and pound-foolish
Direct mail still best for prospecting
Broker names hottest lists
What should you really do when the reply card comes back?

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