Druxy's gets paddling
Sept. 19, 1995; Canadian FundRaiser
With 47 locations across Southern Ontario and a reputation for supporting hundreds of charities ranging from small church bazaars to large telethons, Druxy's is a good example of an organization that takes community commitment seriously. "If it's happening in Ontario, we are there in some fashion -- either giving cash, product or prize support." said Vice President of Finance, Harold Druxerman. "We take pride in our ability to help so many charities, and in finding the best 'fit', matching the charities interests with our own abilities. However our largest fundraising effort involves support for Camp Awakening, a special camp located in Northern Ontario that challenges children with physical disabilities to experience the great outdoors."
For the past several years, Druxy's has spearheaded province-wide funding and awareness building campaigns to support this worthwhile cause. This year's theme, 'Paddle Your Own Canoe' featured the camp's symbol, a crutch crossed with a paddle, serving as a subtle reminder that disabilities are not always apparent. Throughout the month of May, the eatery encouraged customers to help them challenge children to paddle their own canoes. Promotional inserts were distributed, canoe-shaped coin boxes were placed at cash registers for loose change and contributions, and a number of local events were staged on a store by store basis. May 24th Paddle Your Own Canoe Day saw $1 from every Druxy's deli sandwich and $3.00 from the sale of every T-shirt, sweatshirt and cap going in support of the camp.
Said Druxerman, "Although the effort raises about $25,000 annually, from the camp's perspective it is the public relations and awareness building effort that far surpasses any monetary contribution we are able to make. They are thrilled with the exposure - the opportunity to reach the kids that are their target audience, a key element from their point of view. And we are absolutely thrilled to help finance a camping experience for 20 children each summer."
For additional information call (416) 364-8001.
