Calgary, AB Tel: 403.808.LITE (5483) Email: lite.house@shaw.ca Contact: Janay Ferguson, President


Q: Are you able to communicate your organization’s vision, mission and values in five words or less?

Q: Do you convey the full range of your programs and services in a way that is simple, easy-to-understand and memorable?

Q: Do you think funders and donors have an in-depth understanding and appreciation of your organization?

If you answered “no” to any of these questions,
consider including branding and reputation management in your strategic planning process.

What is branding?

Branding is an essential component of organizational strategic planning.

A well-developed brand will effectively articulate your organization’s vision and mission, PLUS communicate how your organization is different from other comparable organizations, AND inspire people to get involved by sharing with them what you can and will do over time.

A good brand will:
- Differentiate your organization from all others
- Eliminate perceptions of duplication
- Improve fund development strategies
- Identify partnerships and opportunities for collaboration
- Attract and retain employees and volunteers
- And much more!

Litehouse is a Calgary-based communications and marketing organization, with 17 years experience in research, strategic planning, marketing and communications. Litehouse specializes in brand strategy and reputation management – exclusively for non-profit organizations.

To find out how Litehouse can help your organization become more strategic and effective, please call (403) 808-LITE (5483) or email lite.house@shaw.ca

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