Canadian Glossary of Fundraising Terms
By John Bouza, CFRE and Doris M. Smith, CFRE; 54 pages; $9.95; Published by Bouza & Associates Inc., 1-800-387-4020
Tucked into a slender volume, the Canadian Glossary of Fundraising Terms
is a handy reference for those who are just starting out in the field or
for those who want to develop a more precise terminology for their daily
work. Published in 1993 by an Ottawa consulting company, the glossary
offers more than 400 brief descriptions of terms used regularly in the
field.
Written for Canadian fundraisers, it includes terms that are specifically
Canadian, such as the Cultural Property Export and Import Act, the Canadian
Council for the Advancement of Education, and T3010 Form. It also covers
the basic terms that are common in areas like direct mail, donor
solicitation, general fundraising strategy, and telemarketing.
While glossaries aren't necessarily required reading, they are handy
references to refresh your memory or crystallize your understanding of a
particular term. Because it is a glossary, the definitions for each term
are short. For more in-depth information about a particular subject area,
you will need to turn to other texts. Nevertheless, with it's strong
Canadian content and good general overview of the fundraising scene, the
book will prove a helpful addition to any collection.
