Giving by Industry: A Reference Guide to the New Corporate Philanthropy 1996-1997 Edition
By Craig Smith
350 pages; US$198 ; Published by Capitol Publications Inc. 1101 King Street, Suite 444, Alexandria, VA 22314 USA
Giving by Industry offers an interesting take on corporate fundraising, suggesting that nonprofits should start their networking and prospecting not by identifying the most significant individual companies in their geographic region, but by exploring industries that may have a predisposed interest in their type of charity. Understanding why an industry may be interested in your cause will help you make a strong case for support to companies in that industry.
The book is divided into chapters covering various major industries, from accounting and food and beverage to media and the retail sector. It begins with an overview of the industry and any common philanthropic trends within it. It highlights reasons why different sectors tend to support different types of causes - why, for instance, mountain bike manufacturers tend to support environmental causes. It also includes sketches of business interests of the industry and how they address the key issues of marketing, human resources, and government relations, all important areas where philanthropy can help fulfill business objectives.
In addition to general industry information, the chapters include "spotlights" - profiles of leading companies in the industry. Although the majority of companies are American, many are international and can offer some limited insights into their philanthropic interests in Canada too. The spotlights include contact information, basic information about the company and previous giving habits. The indexes include listings by organization and type of giving for quick reference.
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