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| Path: Main Street : Resources & Library : Book Reviews : Book Review |
Fundraiser's Phrase Book
By Gail Hamilton
297 pages; Published by Hamilton House (416) 694-8394 or e-mail: hamil@interlog.comStruggling for just the right words to make that annual appeal letter sound fresh and sincere? Need to say more than just "thank you" to a long time contributor? Gail Hamilton's new book of phrases for fundraisers will help squeeze your creativity so you can squeeze a few more dollars from your donors.
The Fundraiser's Phrase Book is, quite simply, an extensive list of phrases tied to keywords that you want to emphasize when communicating. Organized in a clear and easily accessible manner, the book is divided into a main section of keywords, followed by sections targetted at specific communications such as lapsed donors, monthly giving, reply devices and envelope teasers. The handy spiral binding allows you to lay the book open to any page while sitting at your computer or typewriter.
To thank a donor for his or her previous contribution, just flip to one of the sixty phrases listed under the "Thank you" and "Contribution" keywords in the alphabetized list. There are nearly 1,000 words indexed, many of them with handy cross references to synonyms.
The Fundraiser's Phrase Book is about engineering your communications. The book is not a manual for effective communication. Rather, it is a list of building blocks that you can actually use in your letters, proposals or presentations. While it won't write that thank you note for you, it goes a long way to sparking your own creativity, and offers an easy escape hatch when you just can't find the right words yourself.
Buy the book:
International: buy through Amazon.com: US$39.95
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