The Consultant's Manual
by Thomas L. Greenbaum
219 pages, Published by John Wiley & Sons, Inc.
This complete guide to building a successful consulting practice covers
everything from marketing your consulting services, writing an effective
business plan, and targeting your markets to managing your business finances and
making your company grow. The Consultant's Manual presents a thorough analysis
of what is needed to start and market an practice effectively and is perhaps the
definitive text for anyone wishing to initiate their own consultancy. What
stands out in this book, the result of Greenbaum's Harvard consulting course, is
the high level of professionalism that it brings to every phase of your
practice.
The first part of the book covers the key elements of the business plan; key
issues that relate to establishing the consultancy structure; the importance of
defining business scope; the development of positioning; the determination of
target audience; the choice of a name for your consulting practice, and the
financial considerations that you will need to understand. The second part is
implementation oriented, and discusses methods of building practice awareness,
the establishment of a sales culture; the nature and role of customer service;
the corporate brochure, and of utmost importance, the ethics of the consulting
business. An expert compilation of level-headed advice provided step-by-step,
The consultant's Manual is an impressive offering.
Buy the book:
Canada: buy through Amazon.ca: CDN$23.76
International: buy through Amazon.com: US$13.97
