Face Time: Relationship philanthropy
By Robert Ian Peacock; 110 pages; published by Civil Sector Press
November 17, 2008
Any major gift fundraiser worth her salt knows that cultivating relationships with donors (and prospective donors) is crucial. And with the continuing evolution of the field away from traditional 'chequebook philanthropy', those relationships are more important than ever. Of course, even if you know all this, it doesn't hurt to review the principles of major gift fundraising from time to time. Robert Peacock offers exactly that in his book, Face Time, a resource guide written specifically for Canadian major gift fundraisers.
It provides an excellent introduction to the field, complete with expert advice from some of Canada's most well-known and successful fundraisers. Peacock looks at all the key aspects of major gift philanthropy, from prospect management and research, to cultivation, solicitation and the all-important stewardship component. He also includes a chapter on planned giving (sometimes referred to as deferred major giving), the role of volunteers in the process, the current giving trends, and how Canada's diverse population impacts the philanthropic landscape.
Given the current state of the world's economy, relationship-building is more important than ever. Whether you are new to the field, or consider yourself to be a seasoned professional, you'll benefit from the expertise contained within the pages of this book. It's an excellent reminder of the fundamentals of major gift fundraising and how they will serve you and your organization, no matter what the economic forecast has in store.
Buy the book:
Civil Sector Press
