Generations: The challenge of a lifetime for your nonprofit
By Peter C. Brinckerhoff; 219 pages; published by Fieldstone Alliance
Unless you've just returned from a ten-year stint in a remote mountain cabin, you know about the looming talent shortage as almost 10 million Canadians move toward retirement (plus 80 million in the US!). Yes, we're talking about the baby boomers, many of whom still hold the top leadership positions within their organizations. As Peter Brinckerhoff asserts, generational change is the challenge of a lifetime...and that change isn't simply about boomers leaving their jobs.
The fact is, baby boomers aren't really going anywhere. Many are opting for a new career rather than retirement. Others will join nonprofits as highly skilled volunteers. Still others will become new clients of community service organizations. The key is to create understanding between the generations - specifically between boomers, Generation X, and Generation@ - so that organizations can better serve their clients and achieve their mission.
Beginning with the Generational Self-Assessment, Brinckerhoff guides the reader through in-depth information, examples, hands-on activities and discussion questions related to generational issues and misunderstandings that can arise in each area of a nonprofit organization - staff, board, volunteers, clients, marketing, technology, and finances. Aside from the wealth of expert advice on crucial aspects of nonprofit leadership and organizational management, this book offers fascinating insight into our changing workplaces and our changing world. Nonprofits can't afford to ignore the facts, and a good place to start learning more is by checking out Generations.
Buy the book:
Canada: buy through Amazon.ca
