Attracting the Attention Your Cause Deserves
By Joseph Barbato; 112 pages; published by Emerson & Church
When it comes to attracting media and public attention for a worthy cause, Joseph Barbato knows what he is talking about and he has the résumé to prove it. For more than 20 years he has worked with both large and small groups, helping them find their niche and clarify their key messages. He shares some of his experiences and trade secrets in his latest offering, Attracting the Attention Your Cause Deserves. But if you are hoping for a how-to guide or a detailed public relations plan, you'll have to keep looking. As Barbato points out, your communication and PR strategy will be unique to your organization. There are no cookie-cutter approaches when it comes to attracting attention for your cause.
Aimed primarily at charity executives with little PR and communications experience, and even fewer staff and resources, this book shows you what you should be thinking about as you create your own strategies. For example, how are you viewed in your community? What does your organization do really well? Does your web site include information for the media? If nothing else, the publicity checklist included at the back of the book should get you thinking about your organization's PR program and how you might improve it. Plus, there is a sample media pitch letter, a list of the essential components of a media toolbox, and a market survey to help you figure out who should be hearing your message.
Above all, Barbato encourages readers to create clear, concise, and simple messaging about the causes they represent. Luckily, he applies these principles to his own writing, making this a quick yet informative read. It won't do the work for you - only you can create a unique publicity package for your organization - but it will prompt you to consider your own communications plan, as well as new opportunities for exposure.
Buy the book:
Canada: buy through Amazon.ca
