Ensure the Future: A development primer
By Lorne S. Miller; 133 pages; published by Lorne Miller & Associates
Many people believe that organizations such as religious institutions and
private schools do not need to fundraise because they collect membership dues
or tuition fees. This is simply not the case, according to author and consultant
Lorne Miller. He addresses this common misconception
in Ensure the Future, a guide that shows synagogues, Jewish day
schools, and other similar institutions how to compete in the philanthropic marketplace.
After making the case for why securing voluntary donations (as opposed to
membership dues) is important to the long-term vitality of these institutions,
Miller gets down to business. Armed with his years of experience as a consultant,
he provides the principles and framework of a sound development program, beginning
with the creation of the leadership team and a strategic plan. He also offers
a comprehensive look at the solicitation process, from understanding donor
motivations, to conducting an interview and securing a gift. His approach
is practical, thorough, and straightforward, yet he never loses sight of the
most important piece of the development puzzle: relationship building. Miller
offers all kinds of advice on how to appeal to potential donors while also
accommodating their needs.
Although the focus of this book is fund development within synagogues and
day schools, much of the information provided could easily be adapted to other
nonprofits interested in creating or enhancing a development program. Concrete
examples, helpful checklists, and sidebars with additional tips and background
information combine to create an interesting and useful tool to help organizations
ensure their future.
Buy the book:
To purchase a copy of this book contact Lorne Miller & Associates at ensure@lornemiller.com. You can also order online through Amazon.
International: buy through Amazon.com: US$30.00
