Over Goal!: What you must know to excel at fundraising today
By Kay Sprinkel Grace; 256 pages; Emerson & Church Publishers
To succeed in the new economy, it is clear that nonprofits need to take a fresh approach to fundraising. Traditional techniques are no longer enough as donors increasingly demand greater transparency, accountability, and involvement in the organizations they support. In Over Goal!, Kay Sprinkel Grace applies her 25 years of experience as a development professional and consultant to help nonprofits develop new strategies and solutions that will bring their fundraising practices into the 21st century.
Her approach to fundraising is a very holistic one, which stresses that successful
fundraising and good governance go hand in hand. The first part of the book
discusses the organization as a whole: its mission, its culture and the way
these things relate to the fundraising process. The author explains how to
cultivate donors, handle solications, the importance of stewardship and evaluation,
and the new realities of capital campaigns. As she wisely states, "this isn't
your fathers' philanthropy -- it's more like your mother's." In the second
part of the book she deals with issues of governance: how to recruit the best
board possible, how to conduct effective and productive meetings, and how
to maintain balance in the board/staff partnership.
"Fundraising is a contact sport," says the author - and she provides the game
plan. In a style that is at once engaging and highly informative, Sprinkel
Grace provides inspiration, motivation, and the know-how to help organizations
excel in their fundraising efforts. Already being called "the new 'bible'
of fundraising", this is a comprehensive and insightful book that is a must-read
for fundraisers at any level.
Buy the book:
Canada: buy through Amazon.ca: CDN$21.36
International: buy through Amazon.com: US$24.95
