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Cornerstones of Community: The first national portrait of Canada's nonprofit sector

Nicole ZummachSeptember 27, 2004
By Nicole Zummach

If you've ever tried to get a big group of people assembled in the same room to have their photo taken, you know how hard it can be. It's not surprising, then, that it took two and a half years of research to get a snapshot of Canada's nonprofit and voluntary organizations. Finally, the nonprofit sector can take a good look at itself, thanks to last week's release of the much-anticipated National Survey of Nonprofit and Voluntary Organizations (NSNVO). This landmark study, conducted by Statistics Canada in conjunction with the Canadian Centre for Philanthropy (CCP), is the most comprehensive profile of the sector ever undertaken in Canada. It highlights not only the make-up of Canada's nonprofit sector, but also its contributions to the economy, its impact on communities, and its capacity and long-term sustainability.

Size and scope of the voluntary sector

For years we've know the approximate number of registered charities operating in Canada because of data compiled by the Canada Revenue Agency (CRA). However, the number of nonprofits remained more or less a mystery, until now. In 2003, about 161,000 nonprofit and voluntary organizations were operating across the country, 56% of which were registered charities.

Almost 60% of Canada's nonprofit organizations are located in either Quebec (29%) or Ontario (28%), while the other 40% are spread out across the rest of the provinces and territories. Ontario nonprofits account for 43% of all revenues, 40% of all volunteers, and 47% of all employees. It is New Brunswick, however, that has the highest proportion of registered charities (68%), followed by Nova Scotia (65%), and Manitoba (62%).

About one-fifth of Canadian nonprofits (21%) are sports and recreation organizations, while another 19% are religion-related. Social services comes in third, accounting for approximately 12% of all nonprofits. Almost all religious groups (94%) are charities, as are 87% of hospitals, 79% of other health-related and grantmaking organizations, and 72% of social service groups. By comparison, only about 27% of sports and recreation groups, 23% of groups working in development and housing, and 7% of business and professional associations and unions are charities. In every province and territory there are more organizations working in the areas of religion, sports and recreation, and social services than in any other area of activity.

An economic powerhouse

In 2003, Canadians donated more than $8 billion to nonprofit organizations, and 19 million volunteers contributed more than 2 billion hours of volunteer time, or the equivalent of more than 1 million full-time jobs. All of this helped nonprofit and voluntary organizations post $112 billion in revenues in 2003. About 1% of nonprofits have annual revenues of $10 million or more and account for 59% of all revenues. In contrast, 42% of organizations have annual revenues of less than $30,000 and account for just 1% of all revenues. Less than 3% of organizations report having no revenue at all.

Despite the high concentration of revenue among a very small group of nonprofits, the sector as a whole is a force to be reckoned with in Canada's economy. In 1999, the sector's economic contribution amounted to 6.8% ($61.8 billion) of gross domestic product (GDP). When volunteer work is taken into account, that number jumps to 8.6%. Even if volunteer work isn't included in the value, the nonprofit sector's extended GDP is more than eleven times that of the motor vehicle manufacturing industry, over four times larger than agriculture, and twice the value of the mining, oil and gas extraction industry.

Hospitals (including residential care facilities), universities, and colleges accounted for most nonprofit economic activity in 1999. Their combined GDP reached $39 billion, or 63% of the total. The other $22.8 billion was generated by a host of smaller organizations, including: social services (20%); culture and recreation (16%); development and housing (15%); religion (11%); business and professional associations and unions (10%); and health (9%).

In 1999, spending by nonprofit organizations totalled $95.1 billion, 98% of which represented operating expenses related to the production of goods and services. Compensation was the largest expenditure in the sector, accounting for 57% of total spending, while 37% went to goods and services used in production. In 1997, the sector paid $48.9 billion in labour compensation and benefited from volunteer effort worth about $14 billion. Currently, there are just over 2 million paid employees in the sector, one-third of whom are employed by hospitals, universities, and colleges. Despite this substantial labour force, more than half of nonprofits rely solely on volunteers to fulfill their mission, with no paid staff at all.

Nonprofits benefit all Canadians

Canadians are well served by nonprofit and voluntary organizations, perhaps more than they realize. Most organizations (63%) focus their services on the local neighbourhood, city, or rural municipality where they are located. Another 19% serve a specific region of their province or territory, or the province as a whole (8%). Although the big national organizations are the ones the public is often most familiar with, they only comprise 3% of Canadian nonprofits, while another 3% operate internationally.

Organizations in Alberta are most likely to have a local focus (74%), followed by those in Saskatchewan (68%). In contrast, Prince Edward Island has the most organizations that report serving the entire province (27%). Organizations in Quebec are most likely to report serving a region of their province (26%).

Almost three-quarters (73%) of nonprofit and voluntary organizations provide services or products directly to people (as opposed to other organizations). Of these, 46% serve the general public, 23% serve children and youth, 11% support the elderly, and 8% serve people with disabilities or special needs. Others serve specific populations, including Aboriginal peoples, immigrant populations, and religious communities, to name a few.

The western provinces have the largest percentage of organizations serving children and young people (18% to 25%). Saskatchewan and Manitoba have the largest percentage of organizations dedicated to serving the elderly (16%), and British Columbia has the largest proportion of organizations serving persons with disabilities (11%).

The capacity to serve

While nonprofits are clearly an integral part of the Canadian fabric, they also struggle with significant challenges, the most pressing being funding and sustainability. In recent years, many in the sector have decried the cutbacks in government funding. Nevertheless, governments still provide 49% of the funds that organizations receive, of which four-fifths comes from provincial governments. Earned income from non-governmental sources, generated by memberships and sales of goods and services, as well as investment income and charitable gaming, accounts for a further 35% of revenues. Perhaps surprisingly, gifts and donations represent just 13% of overall revenue.

Larger organizations, with annual revenues of $10 million or more, depend on government sources for more than half (58%) of total revenues. Hospitals get 82% of total revenues from governments, followed by health-related organizations (70%), social services (66%) and universities and colleges (56%). Among smaller organizations, those with annual revenues of less than $30,000, government sources account for only 12% of total revenues.

Close to half (49%) of all organizations report difficulty obtaining funding, earning revenues (42%), or competing with other organizations for funding or revenues (43%). But funding is not the only challenge. The majority of organizations (57%) also report difficulty recruiting the types of volunteers the organization needs, difficulty obtaining board members, and difficulty planning for the future. Other problems include: increasing demands for services or products (43%); difficulty adapting to change (41%); lack of internal capacity (39%); difficulty participating in development of public policy (39%); and difficulty providing training for volunteers (38%). Issues related to paid staff (recruitment, training, and retention) were reported as problems by less than 30% of organizations.

As Dr. Michael Hall, vice president of research for the CCP, concludes, "Until this study, the role that nonprofit and voluntary organizations play in Canadian life was largely unknown. Now there is strong evidence of the ability of these organizations to mobilize Canadians, of their economic importance, and of the difficulties they face. We now need to develop strategies that will enable them to achieve their full capacity to serve their communities."

To download the full NSNVO report in PDF format, visit: www.nonprofitscan.ca/pdf/NSNVO_Report_English.pdf.

To view the results of the Satellite Account of Nonprofit Institutions and Volunteering, a set of statistics describing the economic contribution of the nonprofit sector in Canada, visit: www.statcan.ca:80/english/freepub/13-015-XIE/13-015-XIE2004000.htm.

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