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Funder Focus: Gale Murray and Linda Cash of the Change Foundation

February 3, 2003
by Nicole Zummach

This month in our continuing series of interviews with some of Canada's leading funders, we feature the Change Foundation, which was founded by the Ontario Hospital Association in 1995 to promote, support, and improve health and the delivery of health care in Ontario and beyond. CharityVillage spoke with president and CEO Gale Murray, and program manager Linda Cash, about the foundation's efforts to foster positive change in the healthcare sector by encouraging research, collaboration, evaluation, and the dissemination of information.

CharityVillage: Why was the foundation created and what need is it filling in the healthcare community?

Gale Murray: In 1995, the Ontario Hospital Association (OHA) was thinking about whether or not it should still be in the insurance business, and coincidentally, a US company by the name of Liberty Health was interested in coming into the Ontario and Canadian market for supplementary insurance. So the OHA sold Blue Cross and realized sizable capital gains. That, in effect, is why they started the foundation - to endow the foundation so that there would be some ongoing resource to address the questions of change that were going on in healthcare and in the broader community, and to be able to do research, to understand more about change, and how healthcare organizations can most effectively respond to it.

The mandate of the foundation then evolved to include, beyond research, also grants for innovation; the idea being to provide seed money to let organizations test out new, and hopefully better ways of delivering services. Complementing those two fundamental core services, is also our development and education program, where we try and take the findings from the research and the grants and communicate them to a broader audience so that the learning can be transferred.

I think we are fulfilling the need of researching change issues and innovations, both in the context of Canada but also internationally, and then providing healthcare organizations with information, tools, and templates that they can use to adapt more effectively to the change. So at our heart we are a knowledge type of organization, and interested in its transfer.

CV: You are involved in some broadly defined areas: research, development, education, and grants. What is your main area of focus and where do you feel your strengths lie?

GM: Well, I would like to think we excel in all of these areas, but I think our fundamental strength is that we try to complete the circle. So, if we do find out something new in the research and the grants program we don't simply leave it there. We attempt to take that learning and transmit it through dissemination strategies, but also at times, to translate it into tools and templates that others can use more easily. One of the fundamental problems for the uptake of new knowledge is that managers in healthcare have very little time to be doing research. They are very much involved in having to deal with operational issues on a day-to-day basis, not research that might take six months or a year. We try and bridge that gap, and I think that is part of our strength.

The other related strength is the fact that we are closely connected to providers, both through the hospitals but also through engaging other healthcare organizations in our work, whether it's as members of our expert panels that provide input into the research, or whether it is being involved in our workshops or seminars. We are not researching in the ivory tower; we are attempting to do research with the decision-makers very much at the table.

CV: Perhaps you could expand a bit on how you are involving others in the work of the foundation.

GM:
We have an e-network of organizations that we try and communicate with on a regular basis. I think we probably have a couple of thousand organizations in the network. This is where we periodically send out newsletters and let people know what we are doing, and where they can find more information.

Linda Cash: For every particular focus or area that we are researching or working in, we build a network around that area so that we can call upon the expertise of other people working in that area for their advice and input, and also to assist with the dissemination and the uptake of the information. While we are collecting material, we'll perhaps have a research roundtable where the experts will look at the information and give us input. We might also hold workshops or seminars where we share that information, and ask people to share what they are doing.

CV: Where are most of the organizations in your network located?

GM: Our network is predominantly from Ontario, but some in Canada, and some are international as well. One of the programs we use both for the dissemination of knowledge, but also as part of our researching, are our international study tours. For the last five or six years we have been doing an annual tour of the UK, taking along people from healthcare in Canada. Most of them probably come from Ontario, but we are now drawing people from the other provinces to study the UK system, and particularly to look at innovation in that area. Then in turn, we have people from the UK visit us each year to look at the Canadian healthcare system. We now offer this program in Australia and Sweden as well, and are building international networks through that process.

CV: The Change Exchange, your online forum, seems like another unique way of bringing change leaders together. How did it get started and who is participating?

GM: I mentioned that when we do research we know that managers and decision-makers often, because of time pressures, don't have a lot of time to see what is new in an area and think about how they might apply it. So we came up with the concept of the Change Exchange where, based on evidence or new research, we look at creating tools and templates, particularly for managers and hospitals to undertake new processes.

LC: It takes the theoretical work that has been done and the information around best practices, why and how it works, and then it gives the manager the basic tools to apply it and use it. It gives them that bridge.

GM: When we set up the exchange, we had about thirty individuals from different organizations; some of them managers, some of them planners, some of them consultants, and some researchers involved with putting it together. Now, through our grants program, we are trying to encourage people to consider doing pilot projects in the area. That, again, illustrates how we try and make our four focus areas work together to reinforce one another.

CV: You did a report on financial management in Ontario hospitals a few years ago. You also do an annual financial review of 139 Ontario hospitals. What have you found in doing this research and what is your relationship like with the hospitals?

GM: Hospitals participate voluntarily in any of our activities and are not under any compulsion to participate. Although we would like to have 100%, we usually have about 90% of the hospitals actually submitting their audited financial statements for review. What we have found is that there has been a chronic financial problem with hospitals in the last number of years. They are all having very significant financial problems and that comes up in deficits that we are seeing year after year. The reports that we have done, because we are a third party, substantiate to government that there is a significant funding issue.

CV: As a result of these reviews, are there any changes being made in the hospitals?

GM: I think the change that needs to be made is there needs to be a cash infusion, and the government has committed another $350 million to be invested in hospitals. The other fundamental issue is to look at the funding system. The government has agreed to institute multi-year funding as opposed to annual budgets. Then the third thing that has to happen is that we have to look at the whole - how to fund hospitals appropriately.

CV: What was the foundation's reaction to the Romanow Report?

GM: We haven't responded yet but we do expect to do a paper on our response to the Romanow Report over the next two or three months. Our response will be looking at the report in terms of our particular mandate - change and the drivers of change - what the future scenarios are looking like, and how well Romanow is responding to some of those changes. In particular, we are interested in science and technology and how that is going to impact health and healthcare, as well as information technology and the web, as we become able to create and transmit much more information, not only to professionals, but to consumers. I would say that the fact that there has been a national mission on healthcare is a good and important thing and that hopefully it will help move the system forward to address challenges.

CV: Some of the projects you fund are related to very specific medical issues affecting certain segments of the population. Other programs that are funded have very practical implications for large segments of the population. What are you looking for when assessing grant applications?

LC: First of all, when we were looking at the grant application we are looking for innovation, and new and different projects. What we are also looking for is that there may be an innovation the grant applicant is using in a particular disease like diabetes or asthma, but we also ask them how it could be more broadly applied and to comment on that. Often you can take a particular focus or context that can also have a broader application and can be applied in other areas. So we are looking at those things that will improve health outcomes and improve the health of our communities as well as influence and bring forward change in healthcare services to improve the way those services are delivered. Each of our grants has to have an evaluation component, because we want to ensure that we are looking for innovation and change based on evidence.

We also ask that they design specifically a dissemination and knowledge transfer plan, because again, it's the idea of taking those innovations, testing them, evaluating them, and sharing the lessons you've learned. When things don't work you learn lessons as well as when they do work, and it is important to share those lessons so that we do improve people's efficiency and enable them to make those changes, but also not to repeat mistakes. The first step in the process is very focused on innovation, and that is really the first thing we look at - the innovative practice. We want to encourage and enable a broad range of applicants and not just focus on hospitals and certainly not just health science. We would like to see those proposals coming in from the community and smaller organizations.

We will be putting out a new grant proposal, a new call for Letters of Intent, in early March. We substantially expanded our grant program in the last two years by partnering with the Ontario Ministry of Health and Long Term Care. This is a very good example of how we can build on funding. The Change Foundation puts in $500,000 a year, the Ontario Ministry of Health is putting in $500,000 a year, and each of the grant recipients matches that grant. So in fact, by putting different sources of funding together, we can really leverage that funding.

CV: What role do you see the foundation playing as the healthcare system evolves? Where would you like to see the organization in ten years?

GM: Given our name and our mission, we would like to be a catalyst for positive change to improve healthcare delivery. We would hope that when people think of the foundation that they will think of us as being on the leading edge of change, but also that we are providing them with some useful and reliable information to help them manage more effectively.

Gale Murray has been president of the Change Foundation since 1997. Linda Cash joined as program manager in 2001. For more information about the foundation, visit: www.changefoundation.ca.

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