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It just might be sinking in
November 28, 2005
By Cam Tait
Quickly, now - and without any notes, studying, or water cooler talk - Pick one:
a) The United Way hasn't garnered much media coverage this year because we've accepted it as a part of life.
b) Philanthropy Day didn't get a lot of coverage because it's no longer a new concept.
c) United Way officials aren't marketing their campaigns enough.
d) Philanthropy Day officials are more comfortable with what they do and feel more respected.
e) All of the above.
It's the morning of the national day of hangovers; the day following one of the most traditional events that unites Canadians like no other - the Grey Cup. Speaking of national traditions, I really haven't heard much about the United Way campaign this year, and Philanthropy Day came and went with little fanfare. I don't think I have been hiding beneath a big rock, nor have I tuned out the world for a few months. I've paid my telephone bill and my Internet connection is still humming.
Oh sure, there have been mentions in daily metro newspapers about the United Way kickoff, and we've seen a few paragraphs in the event listings. Similarly, we've seen clips on the evening news about how the campaign is doing and how much time is left for people to contribute. And I'll be the first one to admit that Philanthropy Day and I have never winked at each other, never mind considering dating. Fundamentally, I don't buy into the idea of having an awards luncheon to salute people for doing what seems to be the only logical and compassionate thing to do - help our neighbours in need. Regardless of my personal opinion, I still didn't hear much about Philanthropy Day in the news this fall.
Perhaps over the years we've accepted that when the cool winds start gusting over Canada, and that familiar white flag with the United Way logo is raised, we know it's that time; time to remember what we have and to share it with those who need a boost to get back where they want to be. We can expect that little envelope in our mail slot with a contribution form. Maybe we don't need to be reminded of the stories out there. Maybe we have an understanding of what needs to be done and we just go out there and do it.
Dare I say - and I will because it's what I firmly believe - fundraising professionals take more pride in their jobs than they did a few years back. Perhaps, with a new pride in their work they don't have to make a big production with pomp and ceremonies to tell the masses what they do. With so many corporate sponsorships - which, hopefully, transform into relationships - fundraising professionals might feel a new respect they have gained from the community in general. And that respect certainly is warranted.
It's all good, folks. We have flipped over a new page. And as we do that, we are armed with experience to forge ahead into a new chapter. I think, despite the rocky road the world seems to be on and when it seems the light at the end of the tunnel is never going to flicker again, we can take some comfort that we know we have to care for others. We don't have to publicize it. We know it's a part of life now.
There is no longer a choice in the matter.
Cam Tait is a sports reporter and columnist for the Edmonton Journal. He covered community investments and volunteers for 19 years. E-mail Cam at cam@charityvillage.com with thoughts, suggestions or ideas.
Opinions expressed by columnists are their own and do not necessarily reflect the views of CharityVillage.com®.
