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Demographic Survey Links
Introduction
Overall Audience
Nonprofit Audience Subset
Fundraiser Audience Subset
For-profit Audience Subset
Job-Seeker Audience Subset
Advertiser Information Links
Information For Banner Advertisers
Information for Recruitment Advertisers
Information for Marketplace Advertisers
Information
for Village Vibes Advertisers
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Profile of Overall Audience
Age
| Under 20 |
0% |
| 21-30 |
26% |
| 31-50 |
54% |
| 51-65 |
19% |
| Over 65 | 1% |
Gender
Country of Residence
| Canada | 97% |
| U.S.A | 1% |
| Other | 2% |
Highest Level of Formal Education Achieved
| Elementary School | 1% |
| Completed High School | 5% |
| University Degree or College Diploma | 71% |
| Post-Graduate Degree | 20% |
Number of Years Users Have Visited CharityVillage.com
| Less than 1 Year | 34% |
| 1 Year | 16% |
| 2 Years | 19% |
| 3 Years | 16% |
| 4 Years or more | 15% |
Frequency of Visits to CharityVillage.com
| Less than once per month | 10% |
| Once or twice per month | 19% |
| Once per week | 24% |
| Several times per week | 26% |
| Daily | 16% |
| Several times per day | 5% |
Type of Internet Connection
| Dial-up 28.8k | 5% |
| Dial-up 56.6k | 25% |
| High Speed Cable | 36% |
| High Speed DSL | 34% |
Annual Compensation
| $1 - $5,000 |
8% |
| $5,001 - 10,000 |
7% |
| $10,001 - 20,000 |
12% |
| 20,001 - 30,000 |
15% |
| $30,001 - 50,000 |
38% |
| $50,001 - 70,000 |
15% |
| $70,001 - 100,000 | 5% |
| More than $100,000 | 2% |
Employment Status
| Paid Position in a Nonprofit Organization |
39% |
| Paid Position in a For-profit Organization |
19% |
| Unemployed |
18% |
| Paid Position in a Government Department or Agency |
10% |
| Student |
7% |
| Unpaid Full-Time Volunteer |
5% |
| Homemaker |
2% |
| Retired | 1% |
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